Graphic Design & Strategy

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Speak Loudly but Clearly

be heard without words

I'm Sabrina Vitali: Graphic Designer, Illustrator, & Mad Scientist.

I love branding & stationery, and helping businesses look their best. Here is just some of the work I have done.

The Antics Thrift Co. 2020

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Brief

I was asked to establish The Antics Thrift Co. as an eclectic and friendly place to shop for recycled, up-cycled, and select local artesian goods, and as an ambassador for Welland, the Niagara Region, and Canada.

I wanted to create a striking, memorable mark, that looks as though it has a history. It feels clean and bright, with a timeless, classically modern aesthetic. Clean enough to stand against the eclectic wares at the shop without getting weighed down, but still with a touch of heritage, and not so clean as to be sterile or stiff.

Due to the versatility demands for sizing and placement, It had to be simple and iconic enough to work at very small sizes. and will work in just one colour in both positive and negative.

Projects

  • Logo & Identity
  • Brand Standards Manual
  • Letterhead
  • Business Cards that could be used as card-packaging for earrings and rings, or used for notes
  • Various collateral like stickers
  • Website

Backbone Networks 2019

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Brief

Low Voltage Network Cabling Company. Very strong, bold look requested, to back up the feeling of stability and solidness to be “The Backbone Of Your Business”.

Projects

  • Logo & Identity
  • Letterhead
  • Envelope with custom security pattern
  • Business Cards
  • Vertical Business cards with CPR guide on back
  • CD label and envelope for teaching materials

Dan's Electrical 2018

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Brief

After providing quality residential electrical services for decades in one small town, Dan’s Electrical asked me to update their look to stand out in a new digital world.

*Name and information has been changed since Dan is now enjoying his retirement in warmer climates.

Projects

  • Logo & Identity
  • Letterhead
  • Business Cards
  • Custom Pencils, Pens and Field Notebooks
  • Stickers

Speak in extremes, it'll save you time.

David Bowie

Valkyrie Harper Press 2013

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Brief

I had done branding before, but never had it hit so close to home. I consider myself a work in progress – and that’s tricky to put a face onto. I needed something that I could grow with, and so I chose an ambigram that says my pseudonym no matter which way you turn it.

For the packaging, I wanted something classic but authentic. The hang tags for shirts are modeled after concert tickets, screen printed and hand stamped, while the protective bag is a poly 12’’ sleeve for an LP. The book wraps are plain paper stamped with my mark, and all outer packaging is unbleached kraft brown. Online ads used bold fonts and bold colours, often using the entire frame, and I communicated with an intentionally very casual voice. The products were handmade notebooks and t-shirts. This is a small selection of the collateral I accumulated while running this shop. It was retired in 2016.

Projects

  • Logo & Identity with Brand Standards
  • Business Cards & Letterhead
  • Custom Hang tags to look like concert tickets
  • Custom Packaging for t-shirts and notebooks
  • Branded mailer packages and Postal Indicias in compliance with mailing standards
  • Collateral like stickers, buttons, notebook inserts, freebies, etc
  • Social Media Management and Ad Campaigns
  • Web Design and E-commerce as well as Etsy Management
  • Copy Writing and establishing a “voice”
  • All Artwork being sold on t-shirts, notebooks & pins

Heart-Cor 2010

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Brief

Heart-Cor asked me to position them as a trustworthy source of first aid training, with one core tenet: Strengthen you heart, lengthen your life.

*Contact information has been changed since Joanne has since changed careers and has retired Heart-Cor.

Projects

  • Logo & Identity
  • Letterhead
  • Envelope with custom security pattern
  • Business Cards
  • Vertical Business cards with CPR guide on back
  • CD label and envelope for teaching materials

American International Pictures 2009

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Brief

As a student at OCAD, I was asked to revive a brand that was popular in the 50’s, 60’s or 70’s. This is the time span in which American International Pictures was in operation, specializing in Sci-fi B-movies and horror genres, most notably the Poe series with Vincent Price, Beach Party, The Amityville Horror, and Mad Max. For it’s resurrection, it would be a studio specializing in thrillers and atmospheric films. It would draw new talent, student films, and rising directors.

Projects

  • Logo & Identity with Brand and Market Research
  • Letterhead & Business Cards
  • Set ID Lanyards
  • Example Movie Posters
  • Opening Credits Bumper Storyboard for Animation

The Toronto Archives 2009

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Brief

For my senior graphic design thesis project at the Ontario College of Art & Design, I decided to rebrand, reorganize and revitalize a hidden treasure: The Toronto Archives, where all the old documents, photographs and maps of Toronto are stored. Every piece in this collection is used to show diversity in content while maintaining a strong continuity of design throughout. Therefore, there are multiple options for many pieces, for employees to choose their favorites from, echoing the vast selection of items in the Archives.

Projects

  • Logo & Identity
  • Multi-orientation letterhead with large, multi-use sticky notes, and common administrative forms
  • Custom styled envelopes with special security pattern inside
  • Multi-set business cards in two sizes, made to look like old photographs and postcards
  • Invitations for events, and holiday cards with custom coloured envelopes
  • Awareness ad print campaign
  • Process book

Web Design

(Live Links)

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Teller

Illustration

Event Posters

Infographics

Graphic Illustration

And that's just the tip of the iceberg...

Want your turn?

If you’d like a more expansive list of my capabilities, why not check out the services page, or if after looking at my work you’re convinced we should have a chat, please drop me a line.