Graphic Design & Strategy

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Graphic Design

Design is not just taste. And it's not Art, either. Design is visual problem solving with a dash of inspiration thrown in, and with a BDes in Graphic Design from OCAD and over 10 years experience in graphic design, doing branding & identity, production design, advertising, illustration, screenprinting, and mad science, I'm going to help you look your best!

Branding

Who you are isn't just what you look like. Design, like beauty, might only be skin deep if you don't do it right. It's not just about looking slick or modern, it needs to be authentically you. I can take your ideas and your personality and create something in which you feel comfortable and confident in. Through careful application, It's like a makeover for your soul.

Illustration

When a photograph just won't go far enough to express how you feel, sometimes only art can fill the gap. Image Translation and graphic reinterpretation of source material in digital form, or occasionally in watercolour gouache or pen. Adding of impressionistic or illustrative typography to images, to help convey the message and tone of your project.

Strategy

Be a Marvel and not a DC. Plan ahead and consider your moves carefully and you can create something well constructed and clever from scratch every time. With an identity-first and technology-second approach, you can have a consistent brand across all medias, that can be reframed and be flexible as you grow and change your business too.

For Example...

  • Logos and Brand Standards
  • Business Cards
  • Stationary
  • Labels
  • Letterhead
  • Name Cards
  • Signage
  • Billboards
  • Flyers
  • Postcards
  • Brochures
  • Posters
  • Advertisements
  • Calendars
  • Catalogues
  • Envelopes
  • Magazines
  • Menus
  • Newspaper ads
  • Stickers
  • Resumes
  • Vector Artwork
  • Photoshop Touchups
  • Infographics
  • Tshirts
  • Packaging
  • Promo Materials
  • Apparel
  • Illustration
  • Book Covers
  • Album covers
  • Invitations
  • eBooks
  • Greeting Cards
  • Wedding packages
  • And whatever you need done

Graphic Design...
& Strategy?

Yes, strategy. I argue that’s the real reason I get paid for what I do. Design is not taste, Design is deliberate decision making under the guidance of taste. Design is making a million different little decisions and coordinating them to all sway a certain way. That’s what designers really do. All the fancy typography and fashionable colour palates are just a means to that end.

Often the presentation of information is as important as the information itself. Visuals can speak as well as words, and it rings just as true – It’s not what you’re saying, or selling, or thinking, or doing… It’s not even how. It’s WHY. Visual culture is a language all on its own, and if you never learned it, it can be hard to convey your feelings properly. It can seem pretty arbitrary unless you know the rules; together we can make an effective solution to what is, at the end of the day, a problem to be solved. It’s my job to navigate that for you, so that you can tell your story before you ever speak a word to the world.

Even though the spacing on the margin of your logo is important, and you do want to convey the right message with the tone of your website, a template just doesn’t care about those things – I do. If you want someone who is not just concerned about the colour palate or letter spacing, but if it suits you, and says what you want to say to the world, then that’s where I come in. It’s not about me – It’s about me helping you look your best.

You & Me? We're going to make this happen.

If you’ve read all the way down here and you’re thinking we can make some awesome things together, please contact me below to tell me about your project. If you’d like to see what I’ve already done first, check out my portfolio to see all these words in action.