Graphic Design & Strategy

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Be Heard Without Words

Marathon Finance 2022

Marathon Finance Logotype
Marathon branding scene 1
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marathon finance website showcase
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Brief

Marathon Finance needed help to convey the sense of trust and stability that their financial services impart to their clients. Since their services are so varied, they asked me to design a mark that could be added to, to use as sub-marks for different departments. The first – Marathon Tax – is shown, but the main logo was designed to be able to add more in the future. 

Projects

  • Logo & Identity built to expand upon future branches of the company
  • Secondary Logo built upon the main Logo
  • Brand Standards Manual
  • Business Cards
  • Dual Website

The Antics Thrift Co. 2020

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ATC Branding Scene
antics website showcase
atc branding scene tags and cards
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Brief

I was asked to establish The Antics Thrift Co. as an eclectic and friendly place to shop for recycled, up-cycled, and select local artesian goods, and as an ambassador for Welland, the Niagara Region, and Canada. Clean and bright; a timeless, classically modern aesthetic that looks as though it has a history. Bold enough to stand against the eclectic wares at the shop, and not so clean as to be sterile or stiff, but with a touch of heritage.

Projects

  • Logo & Identity
  • Brand Standards Manual
  • Letterhead
  • Business Cards that could be used as card-packaging for earrings and rings, or used for notes
  • Various collateral like stickers
  • Website

Backbone Networks 2019

Backbone Networks Full logo colour
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Brief

Low Voltage Network Cabling Company. Very strong, bold look requested, to back up the feeling of stability and solidness to be “The Backbone Of Your Business”.

Projects

  • Logo & Identity
  • Letterhead
  • Business Cards
  • Staff T-shirts
  • Micro-site for business information and contact.

Dan's Electrical 2018

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Brief

After providing quality residential electrical services for decades in one small town, Dan’s Electrical asked me to update their look to stand out in a new digital world.

*Name and information has been changed since Dan is now enjoying his retirement in warmer climates.

Projects

  • Logo & Identity
  • Letterhead
  • Business Cards
  • Custom Pencils, Pens and Field Notebooks
  • Stickers

Speak in extremes, it'll save you time.

David Bowie

Valkyrie Harper 2013

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Brief

In 2013 I decided to do my own thing for a while and focused on selling my own art. I started an online store full of self-screened T-shirts, hand drawn and silk-screened notebooks, pins and posters. I knew I wanted a mark that would change and grow with me, and crafted an ambigram that says my pseudonym no matter which way you turn it. Branding myself in this way was a lot of fun, but it also taught me a lot about the nature of branding, having that mirror turned back on me. This is a small selection of the collateral I accumulated while running this shop. It was retired in 2016.

Projects

  • Logo & Identity with Brand Standards
  • Business Cards & Letterhead
  • Custom Screen Printed and Hand Stamped Hang tags to look like concert tickets
  • Custom Packaging for t-shirts and notebooks
  • Branded mailer packages and Postal Indicias in compliance with mailing standards
  • Collateral like stickers, buttons, notebook inserts, freebies, etc
  • Social Media Management and Ad Campaigns
  • Web Design and E-commerce as well as Etsy Management
  • Copy Writing and establishing an intentionally casual “voice” for brand communication
  • All Artwork being sold on t-shirts, notebooks & pins

Heart-Cor 2010

Mockups Design
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Mockups Design
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Brief

Heart-Cor asked me to position them as a trustworthy source of first aid training, with one core tenet: Strengthen you heart, lengthen your life.

*Contact information has been changed since Joanne has since changed careers and has retired Heart-Cor.

Projects

  • Logo & Identity
  • Letterhead
  • Envelope with custom security pattern
  • Business Cards
  • Vertical Business cards with CPR guide on back
  • CD label and envelope for teaching materials

American International Pictures 2009

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Brief

As a student at OCAD, I was asked to revive a brand that was popular in the 50’s, 60’s or 70’s. This is the time span in which American International Pictures was in operation, specializing in Sci-fi B-movies and horror. For it’s resurrection, it would be a studio specializing in thrillers and atmospheric films, drawing new talent and rising directors.

Projects

  • Logo & Identity with Brand and Market Research
  • Letterhead & Business Cards
  • Set ID Lanyards
  • Example Movie Posters
  • Opening Credits Bumper Storyboard for Animation

The Toronto Archives 2009

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Brief

For my senior graphic design thesis project at the Ontario College of Art & Design, I decided to rebrand, reorganize and revitalize a hidden treasure: The Toronto Archives. Every piece in this collection is used to show diversity in content while maintaining a strong continuity of design throughout. There are multiple options for many pieces for employees to choose from, an echo of the vast selection of items in the Archives.

Projects

  • Logo & Identity
  • Multi-orientation letterhead with large, multi-use sticky notes, and common administrative forms
  • Custom styled envelopes with special security pattern inside
  • Multi-set business cards in two sizes, made to look like old photographs and postcards
  • Invitations for events, and holiday cards with custom coloured envelopes
  • Awareness ad print campaign
  • Process book

Web Design

(Live Links)

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Teller

Illustration

Event Posters

Infographics

Graphic Illustration

And that's just the tip of the iceberg...

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